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RESUME

Headshot.HEIC

ABIGAIL
JEWETT

Digital Marketing

PROFILE

SKILLS

Creative and research-driven marketing professional skilled in organic and paid social media strategy, email marketing and tailored graphic design approach. Looking to bring innovative ideas, problem-solving skills, and strategic advertising approach to a client-focused team.

  • SEMRush

  • Tableau

  • Marlin

  • Paid Ads (Facebook​, Instagram, 

       Google, LinkedIn)

  • Google Analytics​

  • Google Ads

  • GetResponse

  • Tapclicks

  • Adobe CC Suite

  • Hootsuite

  • Mailchimp

  • Hubspot

  • Wordpress

EXPERIENCE

February 2022 - May 2022

August 2021 - August 2022

May 2022 - Present

September 2022 - Present

Account Coordinator, Connect Agency

  • Launched paid ads, oversaw reputation management, evaluated SEO, and monitored analytics for 12+ clients

  • Designed flyers, sales decks, social media assets and email marketing templates

  • Oversaw client rebranding including developing social media strategy, brand assets and sales materials

Social Media Manager,
Exron Music

  • Launched campaign to boost engagement by over 40%

  • Implemented best practices to increase follower retention by 9%

  • Created and edited video content series that gained the highest engagement and follower increase overall

Marketing Intern, AOM Records

  • Drafted 3 press releases and sent to artist mailing list via Mailchimp

  • Implemented email marketing best practices to increase CTR by over 5%

  • Created 3 graphics to promote US tour via flyers and social media

Student Assistant, University of Florida Advertising Department

  • Launched department Twitter and LinkedIn profiles

  • Created 25 social media graphics using Adobe Creative Cloud applications

  • Acted as social media manager for Summer Media Institute to nearly triple follower count and increase engagement by 66%

August 2020 - December 2020

Account Executive, Alpha PRoductions

  • Conducted social media audits for potential and current clients

  • Created 10 proposals for potential clients

  • Created client lists for maintaining communication

EDUCATION

Bachelor of Science in Public Relations, University of Florida

August 2022

  • Minor, Graphic Design

  • International Communications Certificate

  • The Bite, PR Director

  • Alpha PRoductions, Account Executive

Associate of Arts in Journalism,
Santa Fe College

May 2020

  • "Above and Beyond," Student Government Award

  • Student Government Programs Board, Finance Chair

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